Do you need…
- … strategic communications without the AI waffle?
- … a long story told well?
- … a brand story that holds people's attention?
- … press communications with substance and purpose?
- … existing copy sharpened and restructured?
- … a new perspective on an old problem?
- … social media with purpose and direction?
- … a magazine made?
Good. You're in the right place.
An enthusiastic one-woman band with a fluent hand in both editorial and commercial communications. Since 2023 I've been running Frida Lagerblad & Vänner Aktiebolag – taking on consultancy roles as communications lead, media relations lead, magazine editor, digital editor, social media editor and writer.
(Ghost-writer too, but that's classified.)
Alongside more than twenty years as an editor, writer and project manager, I'm an elder sister, a horse girl at heart, a die-hard bookworm, a steadfast provincial from southern Sweden and a committed fan of the Dunning-Kruger effect.
On consultancy assignments, I have held roles including:
- Magazine editor
- Digital editor
- Social media editor
- Communications lead
- Media relations lead
- Writer
- Ghost-writer
Well, since you ask.
During my years on staff as an editor and project manager, I have worked primarily in journalism, editorial communications and content marketing – for publications and channels such as:
- SvD Perfect Guide Weekend supplement, SvD
- SvD Resor Weekend supplement, SvD
- Auctionet Magazine Customer magazine
- Bibliotekstan Social media
- Viaplay Newsletter
- Smaka / Arvid Nordquist Customer magazine
- Scanorama Magazine Inflight magazine
- EuroBonus Traveller Customer magazine
- Entré / JM Customer magazine
- Östersundsposten Daily newspaper